Tapping the Military Opportunity
July 6, 2020 @ 1:00 pm - 2:00 pm HST
Join us for a discussion with Warfighter Marketing CEO Bobby Mack . Bobby will discuss opportunities for startups to work with the military as partners and customers. The Air Force in particular has recently created a process for public-private partnerships that shortens the normal timeframe to contract from 3 years to 6 months.
Warfighter Marketing was started to serve the creative needs of the warfighter and to help DoD entities innovate. CEO & founder, Bobby Mack comes from a tech startup background in Silicon Valley, helping launch multiple brands, leading to their acquisition or continued success through the foundational brand elements and strategy he initially established. He then brought that skillset to the DoD to help launch AFWERX for the U.S. Air Force to connect innovators and accelerate results for the warfighter through crowdsourcing and rapid acquisition. During his two years at AFWERX, he saw the multitude of DoD flights, wings, MAJCOMs & more tasked to innovate but were given no guidance and didn’t know where to start. Providing everything from strategy, to design thinking methodology, to marketing, branding and more – Bobby now brings his DoD innovation background knowledge to all DoD innovators through Warfighter Marketing.